In his role as VP of Talent Acquisition at Johnson & Johnson, Sjoerd Gehring has witnessed it all: the impressive, the lackluster, and even applications scented with perfume on pink paper. With his team evaluating a million resumes annually, he knows exactly how candidates can distinguish themselves effectively.
Thinking of taking a creative approach to job applications? Here are some key tips to consider:
Showcase Your Work with a Portfolio Drawing inspiration from fields like design and architecture, displaying your achievements in a portfolio can make a significant impact. Even if your profession doesn’t typically use portfolios, you can present recent projects in visually compelling ways. For instance, a digital marketer impressed Gehring by outlining her top influencer-marketing projects in a simple PowerPoint. This approach not only showcased her skills but also demonstrated how she could deliver tangible value to the business.
Avoid Quantity, Focus on Quality Sending out mass applications might seem productive, but it rarely leads to success. Gehring receives numerous generic LinkedIn messages daily, each hoping to catch his attention with minimal effort. Instead, he advises candidates to take a more personalized approach, leveraging their professional networks or crafting tailored messages that demonstrate genuine interest in the company.
Solve Company Problems Before an interview, research the role and the company’s current challenges. Gehring recalls a social media manager who impressed him with a comprehensive analysis of Johnson & Johnson’s social media presence, along with actionable recommendations. Such initiatives not only highlight your qualifications but also showcase your proactive approach and commitment to the role.
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Understand Company Values Proposing innovative solutions is commendable, but they must align with the organization’s core values. Gehring emphasizes the importance of candidates understanding and embodying a company’s mission and values. Researching a company thoroughly before applying or interviewing demonstrates dedication and cultural fit.
While some employers appreciate unconventional approaches, the key universal traits they seek are genuine interest, relevant skills, and a clear alignment with company values. If you’re considering a unique approach, ensure it effectively showcases your skills and fits the company’s ethos.
