Join Launch Potato’s Dynamic Team as a Lead Email Marketing Manager
Launch Potato, a renowned digital media company, seeks a talented Lead Email Marketing Manager. Known as “The Discovery and Conversion Company,” Launch Potato connects consumers to top global brands through innovative, tech-driven solutions. The company operates from vibrant downtown Delray Beach, Florida, and boasts an international team spanning over a dozen countries. Launch Potato thrives on a diverse, energetic culture and a high-performing, entrepreneurial spirit.
Compensation and Work Schedule
- Base Salary: $80,000 to $115,000 annually, paid bi-monthly
- Hours: EST hours with a commitment to off-standard hours, including weekends and evenings
- Experience Requirement: Minimum of 4 years in email marketing with significant experience in performance marketing/lead generation
Role Overview and Responsibilities
The Lead Email Marketing Manager will spearhead the lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand, which attracts around 7 million monthly visits. This role offers a unique opportunity to rebuild, scale, and reimagine an already successful email brand generating over $1M in annual revenue. The ideal candidate is not just a strategic thinker but a hands-on executor, ready to dive into the work and drive impactful campaigns.
Key Responsibilities
- Strategy and Execution: Develop and implement comprehensive lifecycle marketing strategies, including email, SMS, and push notifications, to engage and convert consumers.
- Automation and Personalization: Enhance and expand automated marketing processes, creating personalized experiences and continuously testing and refining campaigns.
- Data-Driven Insights: Utilize consumer psychology insights and data analysis to inform strategy and execution, ensuring campaigns drive significant business impact, including revenue growth, increased lifetime value (LTV), and higher revenue per user (RPU).
- Campaign Management: Oversee the creation, execution, and performance analysis of various campaigns, ensuring alignment with business objectives.
- Collaboration and Leadership: Work closely with the Messaging Operations Manager to set up API connections and data flows, ensuring accurate data architecture within the marketing ESP. Lead the team in maintaining high standards of email code and staying updated with the latest trends and platforms.
- Communication and Reporting: Present detailed analyses of campaign results, long-standing automations, and overall program performance. Flag trends and propose solutions to enhance the lifecycle and marketing team’s effectiveness.
Ideal Candidate Profile
The perfect candidate will have:
- Extensive Experience: 4-6 years in email marketing and remarketing, particularly within the performance marketing/lead generation industry.
- Proven Track Record: Demonstrated success in achieving department and company-level key results.
- Analytical Skills: Strong expertise in handling data, primarily first-party data, and proficiency with BI tools (e.g., Looker), Excel/G-Suite, and other platform data tools.
- Communication Skills: Excellent verbal and written communication abilities to develop cross-department relationships and keep stakeholders informed of performance.
- Drive and Curiosity: An insatiable curiosity and a relentless drive to succeed and innovate in lifecycle marketing.
Application Process
- Initial Screening Interview: A 40-minute session to align skillsets with the position, company culture, and goals, while answering any initial questions.
- Topgrading Interview: A comprehensive, 1-hour review of the candidate’s career history in relation to the role.
- Take-Home Assignment: Candidates will complete an assignment related to the role, which will be reviewed before the next interview.
- Focused Interview: A deep dive into the candidate’s skills and experiences, including a presentation of the completed assignment.
- Culture & Values Interview: A 90-minute session to provide feedback on the assignment and align personal and professional values with Launch Potato’s.
- Offer Extension: A 30-minute meeting to discuss the compensation package, onboarding process, and answer any remaining questions.
Total Compensation and Rewards
Launch Potato offers a competitive base salary, profit-sharing bonus, and comprehensive benefits. As a performance-driven company, future increases are based on company and personal performance rather than annual cost-of-living adjustments.
Commitment to Diversity and Inclusion
Launch Potato is dedicated to maintaining a diverse, inclusive team and culture. As an Equal Employment Opportunity employer, the company values diversity, equity, and inclusion, and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristics.
Make an Impact with Launch Potato
Join Launch Potato’s high-growth, profitable company and make a significant impact. Apply now to become part of a team that values innovation, excellence, and diversity.
