Company Overview

Aptita is a human resources services company based in New York, United States. They specialize in providing strategic talent acquisition solutions for luxury brands across various industries.

About the Job

Aptita is seeking a Digital Director to join their team in New York. This role will be responsible for developing and executing comprehensive marketing strategies for luxury brands, with a focus on digital and traditional marketing channels.

Key Responsibilities

  • Strategic Leadership: Develop and execute comprehensive marketing strategies aligned with vision, business goals, and market trends.
  • Team Management: Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven work environment.
  • Partnerships: Identify and cultivate partnerships with luxury brands and influencers to expand reach and credibility within the luxury segment.
  • Digital Marketing: Lead SEO and SEM strategies, develop and implement social media strategies, oversee email marketing campaigns, collaborate with influencers, and execute content marketing strategies.
  • Brand Development: Continually refine and strengthen the brand by ensuring consistent messaging, visual identity, and brand voice across all marketing channels.
  • Market Research: Stay updated on industry trends and consumer preferences to inform marketing strategies and product development efforts.
  • Budget Management: Manage and allocate the marketing budget effectively to maximize ROI and achieve KPIs.
  • Data Analysis: Utilize data-driven insights to measure and analyze marketing campaign effectiveness, optimizing strategies for maximum impact.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Creative, to ensure alignment of marketing efforts with overall company goals.
  • Performance Metrics: Define and track key performance metrics, regularly reporting on marketing performance to senior management.
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Qualifications

  • Experience: Minimum 7 years of experience in digital and traditional marketing, preferably in the luxury brand industry.
  • Skills: Proficiency in digital media and traditional media marketing, strong leadership and team management skills.
  • Location: On-site position based in New York, United States.

How to Apply

Interested candidates should send their resume to ritu.mistry@aptita.com.

Join Aptita and be part of a dynamic team dedicated to driving success for luxury brands in the digital age. Apply now!

Apply Here

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