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Company Overview
Aptita is a human resources services company based in New York, United States. They specialize in providing strategic talent acquisition solutions for luxury brands across various industries.
About the Job
Aptita is seeking a Digital Director to join their team in New York. This role will be responsible for developing and executing comprehensive marketing strategies for luxury brands, with a focus on digital and traditional marketing channels.
Key Responsibilities
- Strategic Leadership: Develop and execute comprehensive marketing strategies aligned with vision, business goals, and market trends.
- Team Management: Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven work environment.
- Partnerships: Identify and cultivate partnerships with luxury brands and influencers to expand reach and credibility within the luxury segment.
- Digital Marketing: Lead SEO and SEM strategies, develop and implement social media strategies, oversee email marketing campaigns, collaborate with influencers, and execute content marketing strategies.
- Brand Development: Continually refine and strengthen the brand by ensuring consistent messaging, visual identity, and brand voice across all marketing channels.
- Market Research: Stay updated on industry trends and consumer preferences to inform marketing strategies and product development efforts.
- Budget Management: Manage and allocate the marketing budget effectively to maximize ROI and achieve KPIs.
- Data Analysis: Utilize data-driven insights to measure and analyze marketing campaign effectiveness, optimizing strategies for maximum impact.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Creative, to ensure alignment of marketing efforts with overall company goals.
- Performance Metrics: Define and track key performance metrics, regularly reporting on marketing performance to senior management.
Qualifications
- Experience: Minimum 7 years of experience in digital and traditional marketing, preferably in the luxury brand industry.
- Skills: Proficiency in digital media and traditional media marketing, strong leadership and team management skills.
- Location: On-site position based in New York, United States.
How to Apply
Interested candidates should send their resume to ritu.mistry@aptita.com.
Join Aptita and be part of a dynamic team dedicated to driving success for luxury brands in the digital age. Apply now!
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