Rotherham United Football Club is pleased to announce a new five-year partnership with industry-leading ticketing provider, Ticketmaster. This strategic collaboration, commencing prior to the 2024-25 season ticket sales launch on May 15th, 2024, signifies a commitment to enhancing the ticketing experience for supporters at AESSEAL New York Stadium and beyond.
The partnership will introduce a brand-new, user-friendly ticketing website powered by Ticketmaster, streamlining the ticketing process for fans. Furthermore, Rotherham United will be implementing digital season tickets for the first time, providing supporters with a convenient and secure method of accessing matches. This innovative approach allows fans to download their 2024-2025 season tickets directly to their mobile devices, facilitating contactless entry for a smoother matchday experience.
While digital ticketing represents a significant step forward, Rotherham United acknowledges the preferences of traditional supporters. Physical season ticket cards will still be available upon request during the application stage.
“The option to digitalize our season ticket product aligns with our commitment to modernize the ticketing experience for supporters,” commented Cameron Harris, Head of Supporter Services at Rotherham United. “This not only enhances convenience but also reduces queuing times at turnstiles on matchdays. Additionally, the integration of a detailed stadium map within the system ensures clarity for fans regarding their seat locations.”
The partnership extends beyond the ticketing process, leveraging Ticketmaster’s expertise in marketing and fan engagement. “The ability to run sophisticated marketing campaigns will allow us to connect with the wider community and attract new supporters and families to experience the passion of Rotherham United,” Harris concluded.
This strategic partnership with Ticketmaster signifies a commitment to innovation and enhanced fan experience. Rotherham United is confident that this collaboration will usher in a new era of streamlined ticketing and deeper supporter engagement.
